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Ecommerce
in South Africa
A community for online retailers and entrepreneurs in
South Africa. Gain insights and best practice on how to
start or grow your ecommerce business.
Ecommerce
in South Africa
A community for online retailers and entrepreneurs in South Africa.
FEATURES
Building an inside-out brand
How ecommerce became South Africa’s primary growth channel
How to compete against global ecommerce brands
The trap behind AI experimentation
Search engines are back. Ignore them at your peril
6 ways to rebuild loyalty in a stalled digital economy
How to achieve true ecommerce maturity
Browse Africa's Ecommerce Directory
Find the tools, service providers and resources to build a successful ecommerce business.
RETAIL
Superbalist adopts generative engine optimisation
+
Mobile first shoppers are making stores digital by default
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De-commerce trend: When buying more stops feeling better
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Breaking new ground with AI-enhanced code for retail
BUSINESS
Top cost pressures and growth opportunities for SMEs in 2026
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A checklist for starting an online business in South Africa
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What’s the best strategy to grow your business?
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Launch your online store in just 5 days
PLATFORMS
Shopify merchants face 4% OpenAI fee on ChatGPT sales
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Driving platform growth in a sharing economy
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C-level leaders are turning to hybrid ecommerce for growth
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Navigating Martech options for your business
PAYMENTS
SA becomes phishing hub of Africa
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Ecommerce fraud projected to exceed $131bn globally by 2030
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How SaaS supply chains became cybersecurity’s new weak link
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5 cyber risks businesses can’t ignore
LOGISTICS
5 last-mile shifts reshaping South African ecommerce
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Logistics are key to Africa’s cross-border ecommerce growth
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Is your digital warehouse a ticking time bomb?
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9 ways to prevent return fraud in your ecommerce business
CUSTOMERS
Checkout is the battleground where ecommerce growth is won
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How advertising could reshape ChatGPT and digital marketing
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Which is best? Head-to-head vs. incrementality testing
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Optimising omnichannel: Not all sales are created equal
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©2026 SURREAL. All rights reserved.