These apps are especially useful if you are a dropshipper, and they are perfectly useful for a normal ecommerce store owner.

The most successful advertisers have a way of working that starts long before the ad is produced.

Covid-19 has fast-tracked digital transformation, which requires marketers to rethink how to reach their audiences.

In today’s highly competitive online marketplace, retailers are working in overdrive to grab consumer attention and set themselves apart.

Thanks to changing consumer and user behaviour, digital marketing is advancing at a high pace. RTB House lists some of the most important trends to keep track of in 2021.

Despite much talk of a focus on customer experience, most ecommerce sites still fail to provide effective recommendations to consumers. There are several reasons for this.

Excellent user experience has never been more relevant or crucial, as the pandemic pushes online retailers to meet significantly changed expectations.

This year will see robust growth of SA’s influencer market, as more local brands prioritise multi-channel social media influencer campaigns, fuelled by the exploding exodus to ecommerce.

The truth behind starting an online retail business.

93% of consumers trust the opinions of friends and family when purchasing products or services.