Practical tips on how to boost your sales by optimising your sales funnel.

Simply put, customer retention entails keeping as many customers as possible. It begins with a client's first interaction with your business and continues throughout the lifetime of the relationship.

In this day and age social media is a godsend for digital entrepreneurs. It’s not only one of the most effective ways of promoting your brand and business online, but also for engaging with your community and attracting new customers.

Anything is possible, anything can be done. But first, you have to sell.

Coming up with an omnichannel marketing strategy is a lot more complicated than just collecting cookies and tracking purchases.

To find out how user-generated content affects your bottom line, you need a fine-tuned strategy for data analysis.

Is there something that marketers are overlooking when it comes to creating a unique customer experience?

Discover these 3 easy and free marketing ideas to help you boost your online business in South Africa.

Do you have a successful online business? Ecommerce success can be challenging if your strategy relies on flying blind with absolutely no data or metrics to measure.

Investing in a Customer Relationship Management (CRM) system can be one of the most effective means to increasing customer engagement and retention for an SME.