User Generated Content (UGC) has enormous marketing potential for your brand – here’s how to lean into this resource as an effective amplifier on social media and why it should be an important part of your strategy.

Digital channels have transformed marketing over the past 15 years by allowing brands to use algorithms to get the right message to the right prospect in the most opportune moment.

In the digital era, when the establishment rails against the counterculture, one can be certain that the counterculture will soon become the establishment, or at least part of it.

Negative reviews influence consumer decisions depending on the type of product, as well as the nature and placement of these reviews.

Following the launch of their annual Blue Dot Sale, takealot.com has had yet another record-breaking Black Friday.

This year’s Black Friday period showed more South Africans focused on filling their online shopping carts, with ecommerce showing positive year-on-year growth, while brick-and-mortar sales declined.

Firms will soon be able to decode the unsaid when interacting with consumers – in fact, some already do.

The biggest sales event of the year is on our doorstep, as South African retailers and SMEs continue to prepare for Black Friday with equal measures of anticipation and anxiety.

It’s the WrestleMania of retail; the main event of industry. The barometer of a brand’s yearly success heavily depends on fourth quarter performance.

Ongoing economic volatility and low consumer confidence means that brands will need to be agile and ready to pivot to address unpredictable consumer demand.