For the past year, the conversation around AI and ecommerce has centred on discovery: whether ChatGPT recommends your product when a customer asks for one.

Research shows the customer left because the process of buying became more demanding than the purchase was worth.

The global retail media market continues to grow and evolve, with ad investment projected to surpass the milestone of $200bn this year and reach $223bn by 2027, according to the latest data from WARC Media.

South African consumers are becoming more deliberate about where and how they spend, while AI is giving them new tools to compare products, prices and brands before they make a purchase.

Richard Jackson, head of content at Pion, looks at why retailers are failing to build meaningful connections with the key Gen Z demographic.

Francesco Montesanto looks at what retailers and brands need to do to ensure they are visible on a digital shelf that’s being shopped by AI.

It’s time loyalty catches up to the way we live the rest of our lives, connected, convenient and digital.

The most competitive industry just went up a notch. On top of what is already the most dynamic industry in terms of competition and fluctuating consumer tastes, you now have heightened geopolitical turbulence that is rocking supply chains.

Luxury, prestige and aspirational brands have spent decades honing the art of saying less, but LLMs can’t read much of it. What should brand leaders do?

Wharton’s Americus Reed II explains why identity permission, the willingness to make a brand part of how we see ourselves, is increasingly important for marketers in the age of AI.