Experts now predict that in the current economic climate inflation could rise to around four per cent by the end of the year.

Pricing agility without margin leakage: why pricing and rebates must move together

South Africa’s R495 billion digital economy could grow to R874.5 billion by 2035, according to new independent research that finds Meta’s platforms are contributing an estimated R16.5 billion in annual economic value today.

Synthetic panels are GenAI-based tools that can respond to surveys, based on personas with defined demographic and psychographic attributes. They can generate research outputs that are as insightful as if they came from real people.

New research finds publishers and marketers need to adapt as traditional searches and traffic to small websites are substituted by LLM usage.

Social commerce is often discussed as though it follows a single global model. Products are discovered on social media, purchased within the platform and fulfilled through a connected marketplace ecosystem.

Accenture's latest research found that 85% of consumers are likely to abandon an online purchase due to frustration or indecision, while more than three-quarters report feeling overwhelmed by the number of options available to them.

South Africa's ecommerce market is on track to exceed R150 billion. The growth trajectory is clear. The more interesting question for retailers is what today's online shopper expects compared to five years ago.

After 15 years of connecting South African consumers with millions of products, Takealot has established itself as the definitive voice on South African ecommerce behaviour.

The CMO Council's latest research report uncovers a widening performance gap between organisations that integrate AI with human marketers and those that do not.