Excellent user experience has never been more relevant or crucial, as the pandemic pushes online retailers to meet significantly changed expectations.

This year will see robust growth of SA’s influencer market, as more local brands prioritise multi-channel social media influencer campaigns, fuelled by the exploding exodus to ecommerce.

The truth behind starting an online retail business.

93% of consumers trust the opinions of friends and family when purchasing products or services.

One buzzword that you may have noticed getting a lot of attention lately is social ecommerce. But what exactly is this new trend and why is it something that you should care about?

Omnichannel creates a frictionless world for demanding consumers. But for businesses, building that omnichannel network while also developing new products can be a daunting challenge.

Now that BCFM is over, and the dust has settled, it merits taking a step back to review your performance and strategies - and to gear up for the year ahead.

Have you ever wondered what Facebook ads other sites are running?

Every business at some fairly early point in the journey attracts a client who is abusive. It’s an important experience and a rite of passage, and how you manage this relationship will pretty much determine your business journey.

The ability to use social networks and interactions to assist with online sales means that influencer marketing is no longer a brash approach to marketing.