In 2025, the South African ecommerce sector is at a turning point, shaped by the rapid rise of global players like Temu and Shein.

Organic traffic is drying up. Paid traffic is more expensive than ever. The old playbook - optimising for Google, running predictable ad campaigns - isn’t working like it used to.

One of the best indicators of loyalty programme engagement is the level of rewards redemption.

As South Africa's ecommerce landscape evolves in 2025, several key marketing trends are shaping the industry's future.

The year is 2025, and the landscape of ecommerce is both exhilarating and challenging.

AI personalisation is revolutionising the way retailers connect with their customers and positively impacting the bottom line.

In a largely commoditised world it’s incredibly difficult for brands to differentiate products and services from their competitors.

In the early days of retail media, many FMCG brands jumped at the chance to directly engage with buyers. While shopper marketing has always existed in physical stores, seeing real-time sales in the digital realm was transformational.

Following the success of its debut in August, Pick n Pay asap! hosted its second live shopping event at the end of October at the MasterChef South Africa studio in Cape Town.

South Africa’s wholesale, retail and fuel sectors are forecasted to generate more than R88 billion in additional economic value for the economy as a whole during November 2024 amid surging consumer interest in Black Friday sales.