Search engines have re-emerged as one of the two most important channels in both the information-gathering and search phases of the customer journey, jointly tied with leading marketplaces at 18% and 17% respectively.

For the first time in over a decade, global online shopping has stopped growing. According to The Future Shopper Report 2025 by VML, online spending has plateaued at 53%, exactly the same as last year.

The gap between being able to measure incrementality and being able to use it is larger than you think.

Agentic AI enables marketers to identify what works and what doesn’t and to forecast how consumers will respond, even before launch.

Companies can take advantage of the latest technology and tools to pinpoint niches and drive growth, provided their culture supports it.

The South African health and beauty sector continues to evolve rapidly, shaped by shifting shopper behaviours and intensified competition between branded and private label players...

Too many organisations accidentally overcomplicate things. The real challenge isn’t adding more technology; it’s getting the systems to work together.

As South African retailers prepare for the most lucrative period of the year, key insights show that businesses focusing solely on Black Friday and Christmas are missing out on significant revenue opportunities.

South African ecommerce is booming, but much of that growth hides a painful truth: a huge share of digital ad budgets is being wasted.

Many small and medium-sized ecommerce businesses are finding better results by narrowing their focus, learning from customer behaviour, and building trust.