Black Friday and Cyber Monday have evolved into one of the most concentrated trading windows in the retail calendar.

Ecommerce growth is often treated as a traffic problem. More ads, more impressions, more clicks. Yet the real opportunity sits further down the funnel.

New data shows that customers trust AI referrals more than Google search results when shopping online, converting at almost three times the rate.

New insights from Manhattan Mental Health Counselling (MMHC) suggest the next major targeting advantage may come from something less visible and far more human: a shopper’s cognitive and emotional state.

Sixty60 has become the first online retailer in South Africa to introduce a fully personalised Smart AI shopping assistant, marking a significant shift in how consumers experience grocery shopping.

Most organisations today have a clear vision for customer engagement. The slides are polished. The strategy decks are confident. The ambition is real.

Boomers lead in essential spending; non-independent Gen Z leads in discretionary spending. Life stage and changing habits are behind this phenomenon.

A simple confirm or switch prompt can push customers to buy more, but it can also drive some away, new Wharton research shows.

When did you last ask your customers what they thought of your business, and then actually made changes based on what they said?

Smartphone users are driving a significant portion of ecommerce growth, with around 55% of users reporting that they use their phones to shop online.