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User Generated Content (UGC) has enormous marketing potential for your brand – here’s how to lean into this resource as an effective amplifier on social media and why it should be an important part of your strategy.
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Digital channels have transformed marketing over the past 15 years by allowing brands to use algorithms to get the right message to the right prospect in the most opportune moment.
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In the digital era, when the establishment rails against the counterculture, one can be certain that the counterculture will soon become the establishment, or at least part of it.
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Negative reviews influence consumer decisions depending on the type of product, as well as the nature and placement of these reviews.
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Following the launch of their annual Blue Dot Sale, takealot.com has had yet another record-breaking Black Friday.
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This year’s Black Friday period showed more South Africans focused on filling their online shopping carts, with ecommerce showing positive year-on-year growth, while brick-and-mortar sales declined.
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Firms will soon be able to decode the unsaid when interacting with consumers – in fact, some already do.
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The biggest sales event of the year is on our doorstep, as South African retailers and SMEs continue to prepare for Black Friday with equal measures of anticipation and anxiety.
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It’s the WrestleMania of retail; the main event of industry. The barometer of a brand’s yearly success heavily depends on fourth quarter performance.
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Ongoing economic volatility and low consumer confidence means that brands will need to be agile and ready to pivot to address unpredictable consumer demand.
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