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In this video, Deon Morgan, VP Business Development at Diplomat SA, unpacks how to leverage data and insights for targeted growth of brands across retail channels.
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One of the greatest myths surrounding retail media is that retailers are transforming into fully-fledged media owners.
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Technology is disrupting every aspect of the ecommerce shopping journey and fundamentally altering consumer behaviour. But the benefits for retailers have accrued unevenly so far.
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Research released by retail analyst Trade Intelligence earlier this year indicated that township trade brings in about R200bn annually.
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It’s been a hard few years for consumer loyalty. Firms’ ability to personalise their offers will be key to building it back.
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Leading South African manufacturers and retailers are starting to look more carefully at how digital platforms such as ecommerce marketplaces.
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In a recent announcement, Walmart CEO Doug McMillon revealed that the retail giant utilises Gen AI to greatly increase their efficiency.
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In a recent bust, Western Cape police seized counterfeit luxury goods valued at approximately R55 million, offering a glimpse into South Africa’s growing problem with fake high-end brands.
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A recent social survey conducted by PayPal, showed that over 56% South Africans shop online multiple times per month, with 20% shopping online weekly.
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NielsenIQ (NIQ), a leading global consumer intelligence company, has released its Mid-Year Consumer Outlook: Guide to 2025 report.
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