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Personalisation and humanisation have emerged as the two fundamental pillars that underpin a successful customer experience (CX) strategy.
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In this video, Deon Morgan, VP Business Development at Diplomat SA, unpacks how to leverage data and insights for targeted growth of brands across retail channels.
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Laurian Venter, Director at OneDayOnly, looks at maximising profitability and streamlining the ecommerce journey in the race for the online wallet.
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Key trends that will shape the ecommerce industry in 2024 are all centred around customer experience and the use of Retail AI to drive better customer engagement with hyper personalisation.
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Claude Hanan and Luke Jedeikin are behind two of the biggest ecommerce retail sites in South Africa: Bash and Superbalist.
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In fashion, competition is fierce and building a seamless omnichannel strategy is a must.
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Online shopping is booming in South Africa if the surge in delivery bikes on the road is anything to go by.
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Going into 2024, TFG are primarily focussed on AI and omnichannel.
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Leading South African manufacturers and retailers are starting to look more carefully at how digital platforms such as ecommerce marketplaces.
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One of the greatest myths surrounding retail media is that retailers are transforming into fully-fledged media owners.
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