In today’s rapidly evolving business landscape, sustainable competitive advantage is largely a myth.

Several key trends have emerged in recent years, and they will likely continue to define the ecommerce landscape in South Africa for 2025 and beyond.

The ecommerce landscape has had to quickly embrace advanced technologies to adapt to changing consumer expectations.

With ecommerce sales in South Africa projected to grow by double digits in 2025, businesses are racing to adapt to an ever-changing landscape.

Over the year to come, we can expect the rise of retail media networks (RMNs) to rapidly reshape how brands in South Africa sell and market to the consumer.

The infusion of Artificial Intelligence (AI) into ecommerce is revolutionising the industry, creating smarter strategies that enhance consumer experiences and streamline operations.

Retail continues to undergo a digital revolution that is redefining industry standards and reshaping how businesses compete and thrive.

The online store that took South Africa by storm has raised numerous questions in consumers’ minds.

South African retailers have arrived at an e-commerce crossroads

The narrative in our TGI trend analysis report informs us that South African consumers are no longer the forgotten ecommerce children.