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The online store that took South Africa by storm has raised numerous questions in consumers’ minds.
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South African retailers have arrived at an e-commerce crossroads
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The narrative in our TGI trend analysis report informs us that South African consumers are no longer the forgotten ecommerce children.
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Ecommerce is a buzzword in both local and global industries, but it is often surrounded by claims and counterclaims about its current performance and future prospects.
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The heady days of triple-digit ecommerce growth are over, but the rewards are there for the taking for the savvy e-marketer.
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Africa’s online retail sector is poised for rapid growth, and it is predicted there will be 438 million mobile broadband users in Africa by 2030.
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In our fast-evolving digital world, South Africa’s ecommerce landscape stands as a shining example of resilience and innovation.
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The more developed regions such as Europe, Asia and the US, whilst still showing great growth, are seeing increased pressure in ecommerce.
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As we consider ecommerce trends for 2024 and beyond, we must start with the acknowledgement that hype and consultative conversations have overtaken reality.
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Going into 2024, TFG are primarily focussed on AI and omnichannel.
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