According to NIQ’s full-year numbers for 2023, modern trade within South Africa’s fast-moving consumer goods (FMCG) sector is worth around R452 billion a year and is growing at around 8.8% a year.

According to a new report from Accenture, 95% of South African leaders (vs 83% globally) think that ecommerce is growing faster than they can adapt, and are finding it costly to be where customers are.

While retail sales in South Africa stagnate and even decline, online shopping has proved to be the light at the end of the tunnel for the sector.

Amazon has launched Amazon.co.za, today, 7 May, giving South Africans a new online shopping experience with a selection of local and international brands across 20 different product categories.

South Africans continue to embrace online shopping, particularly in the fashion and apparel category, where local fashion e-tailers and international fashion ecommerce giants are capturing an increasing amount of consumer spend.

According to NIQ, 44% of South African consumers feel they are in a worse financial position this year compared to a year ago.

There’s a need for marketers to adapt their advertising mix to meet consumers’ changing spending patterns.

Fashion brands have always had to stay on the cutting edge of the latest trends. But now, the industry is incorporating technology. Just how is AI changing fashion?

Discover the future of retail in 2024 with the transformative power of spatial computing.

Massmart has and continues to invest significantly in ecommerce as a strategic growth vector.