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Personalisation and humanisation have emerged as the two fundamental pillars that underpin a successful customer experience (CX) strategy.
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Personalisation has transformed retail more than any other industry sector.
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In this video, Deon Morgan, VP Business Development at Diplomat SA, unpacks how to leverage data and insights for targeted growth of brands across retail channels.
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It’s been a hard few years for consumer loyalty. Firms’ ability to personalise their offers will be key to building it back.
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In a recent bust, Western Cape police seized counterfeit luxury goods valued at approximately R55 million, offering a glimpse into South Africa’s growing problem with fake high-end brands.
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Retailers are in a new age of pricing, and they need a new set of tools.
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What defines a "wow" depends on the shopper and type of store, but hassle-free customer support is at the top of the list, according to a recent study from Wharton’s Baker Retailing Centre and The Verde Group.
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