Despite the data and powerful analytics tools available to measure performance across channels like programmatic advertising and social media, it’s difficult to get the full picture of the customer’s journey from awareness to conversion.

To find out how user-generated content affects your bottom line, you need a fine-tuned strategy for data analysis.

Coming up with an omnichannel marketing strategy is a lot more complicated than just collecting cookies and tracking purchases.

Customer Relationship Management (CRM) needs to be a high priority for any business owner.

While customers look for tailored and personalised experiences that delight, their experiences often feel generic and don’t deliver the desired response.

While there is still a significant disconnect in South Africa between digital-savvy shoppers and those who make purchases in-store, the pandemic and lockdown conditions have narrowed the gap.

‘The Customer-Base Audit,’ co-authored by Wharton’s Peter Fader, argues that firms cannot make fully informed decisions without first understanding their customers’ buying behaviour and the actual health of their customer base.

Customer experience (CX) today has evolved from the transactional relationship engagements of the past.

In today’s digitally-driven marketplace, using data for effective omnichannel marketing provides a sure-fire strategy for success.

More than ever, winning organisations are set apart by their ability to turn the deluge of data flowing into their businesses into real insights.