While there is still a significant disconnect in South Africa between digital-savvy shoppers and those who make purchases in-store, the pandemic and lockdown conditions have narrowed the gap.

While customers look for tailored and personalised experiences that delight, their experiences often feel generic and don’t deliver the desired response.

Customer Relationship Management (CRM) needs to be a high priority for any business owner.

Coming up with an omnichannel marketing strategy is a lot more complicated than just collecting cookies and tracking purchases.

To find out how user-generated content affects your bottom line, you need a fine-tuned strategy for data analysis.

Given the quantity of personal information which a chatbot may acquire, how do you ensure that your chatbot is POPIA compliant?

Africa’s mobile users are increasingly concerned about the mobile risks and the potential for digital identity theft, however, this has not stopped them from using their favourite messaging platforms and applications.

Do you have a successful online business? Ecommerce success can be challenging if your strategy relies on flying blind with absolutely no data or metrics to measure.

The time for the Protection of Personal Information Act (POPIA) has arrived with companies expected to be fully compliant by 30 June 2021.

When consumers try to estimate a product specification, their best guess depends on whether they believe that they forgot this information or that they were never exposed to it.