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While there is still a significant disconnect in South Africa between digital-savvy shoppers and those who make purchases in-store, the pandemic and lockdown conditions have narrowed the gap.
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While customers look for tailored and personalised experiences that delight, their experiences often feel generic and don’t deliver the desired response.
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Customer Relationship Management (CRM) needs to be a high priority for any business owner.
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Coming up with an omnichannel marketing strategy is a lot more complicated than just collecting cookies and tracking purchases.
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To find out how user-generated content affects your bottom line, you need a fine-tuned strategy for data analysis.
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Given the quantity of personal information which a chatbot may acquire, how do you ensure that your chatbot is POPIA compliant?
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Africa’s mobile users are increasingly concerned about the mobile risks and the potential for digital identity theft, however, this has not stopped them from using their favourite messaging platforms and applications.
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Do you have a successful online business? Ecommerce success can be challenging if your strategy relies on flying blind with absolutely no data or metrics to measure.
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The time for the Protection of Personal Information Act (POPIA) has arrived with companies expected to be fully compliant by 30 June 2021.
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When consumers try to estimate a product specification, their best guess depends on whether they believe that they forgot this information or that they were never exposed to it.
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