Ecommerce Sales & Marketing


DATA & ANALYTICS 3 ways CRM software can grow your business Customer Relationship Management (CRM) needs to be a high priority for any business owner.
DATA & ANALYTICS How to optimise your omnichannel marketing strategy Coming up with an omnichannel marketing strategy is a lot more complicated than just collecting cookies and tracking purchases.
DATA & ANALYTICS How online product reviews affect market share To find out how user-generated content affects your bottom line, you need a fine-tuned strategy for data analysis.
DATA & ANALYTICS Is your chatbot POPIA compliant? Given the quantity of personal information which a chatbot may acquire, how do you ensure that your chatbot is POPIA compliant?
DATA & ANALYTICS Cybercrime concerns African mobile users Africa’s mobile users are increasingly concerned about the mobile risks and the potential for digital identity theft, however, this has not stopped them from using their favourite messaging platforms and applications.
DATA & ANALYTICS How to measure your ecommerce success Do you have a successful online business? Ecommerce success can be challenging if your strategy relies on flying blind with absolutely no data or metrics to measure.
DATA & ANALYTICS Preparing for POPIA The time for the Protection of Personal Information Act (POPIA) has arrived with companies expected to be fully compliant by 30 June 2021.
DATA & ANALYTICS Comparison shopping in the age of information overload When consumers try to estimate a product specification, their best guess depends on whether they believe that they forgot this information or that they were never exposed to it.
DATA & ANALYTICS Marketing with Big Data: lazy vs. laser-focused Imagine a day in the future when the only ads they saw were for products they were interested in buying.