When did you last ask your customers what they thought of your business, and then actually made changes based on what they said?

Every ecommerce click, scroll, and purchase is tracked, analysed, and reported. On the surface, it feels like you have a complete picture of your customer. In South Africa, that picture is often incomplete.

Machine learning (ML) and retention data can help optimise every stage of the customer journey to maximise value while keeping customers pleased.

From cinemas to retail, here’s how any business can use data insights to serve customers, improve flows and predict success, all without losing the human touch.

Companies can take advantage of the latest technology and tools to pinpoint niches and drive growth, provided their culture supports it.

Understanding business data is crucial for retailers to prepare for spikes like Black Friday and the festive season, as well as dips during quieter times of the year.

More than ever, winning organisations are set apart by their ability to turn the deluge of data flowing into their businesses into real insights.

In today’s digitally-driven marketplace, using data for effective omnichannel marketing provides a sure-fire strategy for success.

Despite the data and powerful analytics tools available to measure performance across channels like programmatic advertising and social media, it’s difficult to get the full picture of the customer’s journey from awareness to conversion.

Customer experience (CX) today has evolved from the transactional relationship engagements of the past.