Ecommerce Sales & Marketing


DATA & ANALYTICS How to measure your ecommerce success Do you have a successful online business? Ecommerce success can be challenging if your strategy relies on flying blind with absolutely no data or metrics to measure.
DATA & ANALYTICS Comparison shopping in the age of information overload When consumers try to estimate a product specification, their best guess depends on whether they believe that they forgot this information or that they were never exposed to it.
DATA & ANALYTICS Marketing with Big Data: lazy vs. laser-focused Imagine a day in the future when the only ads they saw were for products they were interested in buying.