SA’s e-tailer market has the potential to grow by 100% over the next two years, but poor customer experience (CX) is impeding this growth expectation by billions of rands.

More local shoppers are opting to spend their money online, research shows, but closing a sale still depends on how satisfied customers are with their experience of the sites they visit.

Simply put, customer retention entails keeping as many customers as possible. It begins with a client's first interaction with your business and continues throughout the lifetime of the relationship.

Is there something that marketers are overlooking when it comes to creating a unique customer experience?

What is becoming increasingly apparent is that many businesses that offer online shopping have not made sufficient investments in their ecommerce platforms.

Despite much talk of a focus on customer experience, most ecommerce sites still fail to provide effective recommendations to consumers. There are several reasons for this.

Omnichannel creates a frictionless world for demanding consumers. But for businesses, building that omnichannel network while also developing new products can be a daunting challenge.

Every business at some fairly early point in the journey attracts a client who is abusive. It’s an important experience and a rite of passage, and how you manage this relationship will pretty much determine your business journey.

A vital part of preparing for Black Friday and Cyber Monday is to look at your online store’s shipping and logistics processes. An important question to ask, and understand, is: why is logistics important in eCommerce?

We have much more untapped potential to drive revenue than we do to reduce costs because we have significant untapped potential to increase the commitment of our customers.