South Africa's ecommerce market is on track to exceed R150 billion. The growth trajectory is clear. The more interesting question for retailers is what today's online shopper expects compared to five years ago.

Most organisations today have a clear vision for customer engagement. The slides are polished. The strategy decks are confident. The ambition is real.

Boomers lead in essential spending; non-independent Gen Z leads in discretionary spending. Life stage and changing habits are behind this phenomenon.

Artificial intelligence (AI) is transforming the retail industry by delivering innovative solutions to enhance customer experiences, optimise processes, and increase profitability.

Fast shipping doesn’t guarantee satisfaction, and scarcity doesn’t always improve margins. Refuting core retail beliefs.

In recent years, global ecommerce giants like Shein and Temu have aggressively pursued market share in Africa.

Retail slumps to fourth place in customer service rankings, with ecommerce brands performing even worse.

As AI-generated content becomes more sophisticated and increasingly difficult to distinguish from human-created work, brands are facing a new set of strategic and ethical questions.

For the first time in over a decade, global online shopping has stopped growing. According to The Future Shopper Report 2025 by VML, online spending has plateaued at 53%, exactly the same as last year.

Too many organisations accidentally overcomplicate things. The real challenge isn’t adding more technology; it’s getting the systems to work together.