There is a lot of work that goes into creating and setting up an online store. But what makes a successful ecommerce store successful?

Every year, the Christmas season brings a rush of new and exciting gift ideas to the marketplace, but there is always at least one person on your shopping list that seems impossible to buy for.

Knowing and understanding what your customers want is the key to delivering a world-class online shopping experience.

SA’s e-tailer market has the potential to grow by 100% over the next two years, but poor customer experience (CX) is impeding this growth expectation by billions of rands.

More local shoppers are opting to spend their money online, research shows, but closing a sale still depends on how satisfied customers are with their experience of the sites they visit.

Simply put, customer retention entails keeping as many customers as possible. It begins with a client's first interaction with your business and continues throughout the lifetime of the relationship.

Is there something that marketers are overlooking when it comes to creating a unique customer experience?

What is becoming increasingly apparent is that many businesses that offer online shopping have not made sufficient investments in their ecommerce platforms.

Despite much talk of a focus on customer experience, most ecommerce sites still fail to provide effective recommendations to consumers. There are several reasons for this.

Omnichannel creates a frictionless world for demanding consumers. But for businesses, building that omnichannel network while also developing new products can be a daunting challenge.