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Commerce in the digital age is more than transactions, products and catalogues. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction.
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Local retailer Woolworths says it has invested heavily in ramping up its social commerce strategy, to enable shoppers to make purchases via Instagram and TikTok.
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To stop losing customers and to succeed in an increasingly competitive B2B buying environment, ecommerce businesses need to focus on providing their customers with the right information that is specifically designed to enable them to buy.
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With some swift action, chat commerce implementation can help lay the foundation for a significantly better customer experience in 2022.
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Running a successful ecommerce website takes more than fancy tech – you need to think like a customer.
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Some of the Black Friday transactions tallied so far point to improved performance from last year.
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It’s the single most important skill to have as an entrepreneur.
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Spend through voice assistant-enabled smart TVs will reach nearly $500m in 2023, up sharply from the $126m expected in 2021, according to a report from Juniper Research.
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Say hello October - and hello to the busiest season in ecommerce!
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Looking to take your business online? How exciting. Not sure what you’re going to sell yet? A bit daunting.
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