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The platform offers brands useful sources that can enhance transparency.
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The food and beverage industry has always been incredibly competitive. After all, food is important to all of us.
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Artificial intelligence (AI) has transformed how marketers work, giving us powerful tools to understand, engage with, convert and retain consumers.
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The cookieless future is fast approaching. This decision by Google, sparked by very real privacy concerns, removes a key personalisation capability for advertisers: third-party cookies.
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The key to successful marketing is meeting your consumers where they are – and when it comes to South Africans, that means online.
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Luxury marketers must adopt a multifaceted approach that combines digital innovation with timeless elegance.
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Placing the correct information on the product detail page is vital to brands’ success on the platform.
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Consumers are increasingly using chatbots and search engines powered by generative AI to find new products and services.
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Digital transformation remains a top-of-agenda item for most brands and agencies in South Africa.
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A look at what is and isn’t working for both influencers and brands, and what the future of brand-influencer partnerships is likely to look like.
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