South Africa’s R495 billion digital economy could grow to R874.5 billion by 2035, according to new independent research that finds Meta’s platforms are contributing an estimated R16.5 billion in annual economic value today.

New research finds publishers and marketers need to adapt as traditional searches and traffic to small websites are substituted by LLM usage.

The CMO Council's latest research report uncovers a widening performance gap between organisations that integrate AI with human marketers and those that do not.

New insights from Manhattan Mental Health Counselling (MMHC) suggest the next major targeting advantage may come from something less visible and far more human: a shopper’s cognitive and emotional state.

A simple confirm or switch prompt can push customers to buy more, but it can also drive some away, new Wharton research shows.

Retail media has spent the last few years being explained through formats, channels, ad products, measurement frameworks and budget sources. That’s normal for an industry that is moving from ‘startup’ to ‘scaleup’.

Scroll through product pages, emails, or paid ads and you’ll start to notice a pattern. Everything reads well, is structured, sounds competent, and yet, very little of it is memorable, useful, or persuasive.

The term "inside-out brand" is a term Nando’s uses frequently to describe itself.

As generative AI platforms scale at extraordinary speed, the business realities behind them are coming into sharper focus.

Many of the world’s biggest brands choose to deploy a multiple retargeting strategy because it delivers a host of benefits like larger audiences, more efficient advertising, and a higher return on ad spend.