The idea of removing all friction from the customer journey is backfiring for retailers.

The global retail media market continues to grow and evolve, with ad investment projected to surpass the milestone of $200bn this year and reach $223bn by 2027, according to the latest data from WARC Media.

Francesco Montesanto looks at what retailers and brands need to do to ensure they are visible on a digital shelf that’s being shopped by AI.

Luxury, prestige and aspirational brands have spent decades honing the art of saying less, but LLMs can’t read much of it. What should brand leaders do?

Wharton’s Americus Reed II explains why identity permission, the willingness to make a brand part of how we see ourselves, is increasingly important for marketers in the age of AI.

Social commerce is rewriting the shopping journey for younger consumers, according to new research from Savvy.

Despite years of digital transformation spending, many organisations continue to struggle with fragmented data, disconnected workflows, underperforming technology stacks and limited cross-functional alignment.

Many executive teams still struggle to determine which marketing investments genuinely contribute to profitable growth.

The familiar model of users typing a query, reviewing a list of links, and clicking through to websites is being replaced by an AI-powered experience that increasingly answers questions directly within Google itself.

It comes as no surprise that recommendation has become the place where commerce media now looks for more leverage.