Experiential marketing is on fire all over the world. This type of marketing allows customers to directly use or interact with brands through experiences such as online and offline events, sampling, contests, roadshows and sponsorships.

Digital advertising comes with excellent conversion rates if done correctly. On the other hand, it is much easier to cross the line and annoy your audience.

Using specialised technology vendors can help a smaller company optimise digital advertising campaigns and compete with bigger rivals.

Is a website really a 'digital experience'?

One of the more interesting trends emerging from the world of ecommerce is that of peer-to-peer selling.

Ask any established ecommerce entrepreneur how they launched their brand and attracted the right target audience to their platform, and they will all say the same thing – as an online business, social media and Google ads are invaluable.

xneelo has partnered with Heavy Chef and its nonprofit arm, the Heavy Chef Foundation, to create the Heavy Chef Ecommerce Marketing Guide to help you master ecommerce marketing for your business.

xneelo explains how using brand storytelling to get customers to fall in love with your brand is as simple as following the plot of your favourite film.

Search defines the web. Now, search is evolving to keep up.

AI-based techniques enable companies to present the right content, to the right audience and at the right moment.