Television Commerce or t-commerce is a growing trend across the globe where consumers can instantly purchase products that appear on TV. Interactive live TV shopping is easy, simply point and click the remote to purchase a product.

Choose the right seasonal promotion strategy to increase your company’s sales at a particular time of the year.

No one can deny that influencer marketing has grown in leaps and bounds. But, as with many areas of the digital space, the last couple of months has seen it become a vital component in the marketing landscape.

The digital marketing landscape is a very complex environment. There are many players with different profiles of activities addressing the diverse needs of their clients.

The move by Google to phase out the cookie heralds a new era in digital advertising. Marketers have little option but to toe the line.

Irrespective of the ever-evolving media landscape, an advertiser’s compass should always be set on strategy first, then tactics underpinned by an unrelenting commitment to creativity.

Full–funnel strategy is an advanced marketing approach that considers every step of the purchasing funnel – from prospective visitors to paying customers – as part of the marketing efforts.

Micro- and nano-influencers offer unfiltered insights into their lives, the products they use and how they make purchasing decisions – and their opinions matter to social media users.

Contextual advertising is a type of targeted advertising that involves displaying ads based on a website’s content.

Reviews can form a significant part of your marketing strategy for one simple reason: they drive buying decisions.