Many executive teams still struggle to determine which marketing investments genuinely contribute to profitable growth.

The familiar model of users typing a query, reviewing a list of links, and clicking through to websites is being replaced by an AI-powered experience that increasingly answers questions directly within Google itself.

Turn WhatsApp broadcasts into two-way shopping conversations that drive higher engagement, conversions, and repeat purchases automatically.

It comes as no surprise that recommendation has become the place where commerce media now looks for more leverage.

The problem isn’t that ROAS is wrong. It’s that it’s incomplete in a way that systematically benefits the channels reporting it, which makes it dangerous to rely on without question. Each reports only what it can see, and it can only see it

Many people now receive direct answers from AI tools such as ChatGPT, Gemini and Perplexity, or through AI-generated summaries embedded in search results.

Pricing can be a source of competitive advantage, as long as you understand the essentials and manage the data and technology well (and don’t let the data and technology manage you).

As technology, culture, and markets accelerate how identity is shaped, Wharton’s Americus Reed II explains the role brands play in an age where identity feels like a dashboard.

With feedback from more than 3,000 South Africans, Stitch’s 2026 Consumer Payments Report provides a comprehensive picture of how South African consumers’ purchasing and payment habits are changing.

Experts now predict that in the current economic climate inflation could rise to around four per cent by the end of the year.