Experiential marketing is on fire all over the world. This type of marketing allows customers to directly use or interact with brands through experiences such as online and offline events, sampling, contests, roadshows and sponsorships.

Inflation is forcing most consumers to make hard choices about which loyalty programmes they want to pay for, so retailers had better get them right.

Digital advertising comes with excellent conversion rates if done correctly. On the other hand, it is much easier to cross the line and annoy your audience.

Commerce in the digital age is more than transactions, products and catalogues. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction.

Local retailer Woolworths says it has invested heavily in ramping up its social commerce strategy, to enable shoppers to make purchases via Instagram and TikTok.

Using specialised technology vendors can help a smaller company optimise digital advertising campaigns and compete with bigger rivals.

Is a website really a 'digital experience'?

One of the more interesting trends emerging from the world of ecommerce is that of peer-to-peer selling.

Ask any established ecommerce entrepreneur how they launched their brand and attracted the right target audience to their platform, and they will all say the same thing – as an online business, social media and Google ads are invaluable.

xneelo has partnered with Heavy Chef and its nonprofit arm, the Heavy Chef Foundation, to create the Heavy Chef Ecommerce Marketing Guide to help you master ecommerce marketing for your business.