Leverage artificial intelligence to improve your relationship with customers and compete with big data.

The key to successful marketing is meeting your consumers where they are – and when it comes to South Africans, that means online.

Price promotions diminish and commodify a brand and create a vicious ‘spiral of doom’ cycle.

Superbalist, one of South Africa's online fashion retailers, has announced the launch of Influencer Shops.

Attacking a competing firm with negative advertising can have unintended consequences, warns research co-authored by Wharton’s Pinar Yildirim.

Many retail loyalty programmes fall into the trap of monotony, relying on mundane earn-and-burn structures that fail to truly influence consumer behaviour.

User Generated Content (UGC) has enormous marketing potential for your brand – here’s how to lean into this resource as an effective amplifier on social media and why it should be an important part of your strategy.

Following the launch of their annual Blue Dot Sale, takealot.com has had yet another record-breaking Black Friday.

This year’s Black Friday period showed more South Africans focused on filling their online shopping carts, with ecommerce showing positive year-on-year growth, while brick-and-mortar sales declined.

The biggest sales event of the year is on our doorstep, as South African retailers and SMEs continue to prepare for Black Friday with equal measures of anticipation and anxiety.