Search engines have re-emerged as one of the two most important channels in both the information-gathering and search phases of the customer journey, jointly tied with leading marketplaces at 18% and 17% respectively.

From Formula 1 fantasy and creative play to collectible cuteness, here’s what South Africans will be buying this Christmas.

Perplexity has made its AI-powered web browser, Comet, available free for use worldwide.

As brands fight for people’s attention, marketers are not always reflecting consumers’ ad preferences.

For customer services business leaders grappling with already elevated customer expectations, the message is clear – the stakes will become even higher in 2025.

Following the success of its debut in August, Pick n Pay asap! hosted its second live shopping event at the end of October at the MasterChef South Africa studio in Cape Town.

South Africa’s wholesale, retail and fuel sectors are forecasted to generate more than R88 billion in additional economic value for the economy as a whole during November 2024 amid surging consumer interest in Black Friday sales.

Understanding business data is crucial for retailers to prepare for spikes like Black Friday and the festive season, as well as dips during quieter times of the year.

As South African retailers gear up for Black Friday and the festive season, the risk of retail theft increases alongside the projected surge in foot traffic.

Despite its growth in the digital advertising market, there are still significant barriers to retail media success that often go unnoticed.