Experts now predict that in the current economic climate inflation could rise to around four per cent by the end of the year.

South Africa’s R495 billion digital economy could grow to R874.5 billion by 2035, according to new independent research that finds Meta’s platforms are contributing an estimated R16.5 billion in annual economic value today.

New research finds publishers and marketers need to adapt as traditional searches and traffic to small websites are substituted by LLM usage.

South Africa's ecommerce market is on track to exceed R150 billion. The growth trajectory is clear. The more interesting question for retailers is what today's online shopper expects compared to five years ago.

Sixty60 has become the first online retailer in South Africa to introduce a fully personalised Smart AI shopping assistant, marking a significant shift in how consumers experience grocery shopping.

Up to 60% of advertisers are shifting budgets from traditional promotional channels to retail media for precision targeting and measurable sales impact.

Search engines have re-emerged as one of the two most important channels in both the information-gathering and search phases of the customer journey, jointly tied with leading marketplaces at 18% and 17% respectively.

From Formula 1 fantasy and creative play to collectible cuteness, here’s what South Africans will be buying this Christmas.

Perplexity has made its AI-powered web browser, Comet, available free for use worldwide.

As brands fight for people’s attention, marketers are not always reflecting consumers’ ad preferences.