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How BMW tackles its dual branding and performance challenge
A globally-recognised brand like BMW is hugely valuable, yet the company still has to sell product to survive.
SALES
How to choose what to sell
Looking to take your business online? How exciting. Not sure what you’re going to sell yet? A bit daunting.
CX
The omnichannel dilemma: how retailers can get it right
Omnichannel creates a frictionless world for demanding consumers. But for businesses, building that omnichannel network while also developing new products can be a daunting challenge.
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