Ecommerce Sales & Marketing


MARKETING Why email should form a key part of your marketing strategy Why email should be prioritised when setting out your ecommerce marketing strategy.
SALES How to stay ahead in ecommerce The ecommerce sector is incredibly competitive and for good reason.
SALES Why Livestream commerce is on the rise Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There are great benefits to using the medium, but only if retailers can get it right.
DATA & ANALYTICS How to get the most from your customer data ‘The Customer-Base Audit,’ co-authored by Wharton’s Peter Fader, argues that firms cannot make fully informed decisions without first understanding their customers’ buying behaviour and the actual health of their customer base.
MARKETING The Yoco story and building your brand "If small business doesn't succeed in South Africa, we're in a lot of trouble," Head of Brand & Communications at Yoco Matt Brownell told the second iStore/GIBS SME Series online forum.
MARKETING How BMW tackles its dual branding and performance challenge A globally-recognised brand like BMW is hugely valuable, yet the company still has to sell product to survive.
SALES How to choose what to sell Looking to take your business online? How exciting. Not sure what you’re going to sell yet? A bit daunting.
CX The omnichannel dilemma: how retailers can get it right Omnichannel creates a frictionless world for demanding consumers. But for businesses, building that omnichannel network while also developing new products can be a daunting challenge.