Pricing agility without margin leakage: why pricing and rebates must move together

The term "inside-out brand" is a term Nando’s uses frequently to describe itself.

Buyboxes are curation algorithms that are popular with online marketplaces, and with good reason. Research from Wharton’s Santiago Gallino shows they boost sales by reducing frictions for vendors and customers.

A new framework to make your content buzz for all the right reasons.

Retail is entering a new era of reinvention. At the heart of this transformation is a new breed of AI technology: Large Language Models (LLMs).

As AI agents shape buying decisions, both brands and retailers must master AI agent optimisation to retain influence.

Understanding different types of AI is the key to successfully implementing AI into your workflow.

At present, the narrative surrounding AI is a strange cocktail of both dark prophecies and unbridled optimism.

Chef Alain Passard’s success came from imposing limits to reach new creative heights.

A look at what is and isn’t working for both influencers and brands, and what the future of brand-influencer partnerships is likely to look like.