Ecommerce is reaching new customer groups across different ages, income levels and locations, expanding the market beyond its traditional base.

For the past two years, much of the conversation around South African ecommerce has centred on international disruptors. Shein, Temu and, more recently, Amazon have dominated headlines.

South African consumers are spending more carefully than ever. Inflation, high interest rates and economic uncertainty have changed how people decide where to spend their money, and how loyal they stay to the brands they choose.

Ecommerce businesses are losing customers because their payment infrastructure is silently pushing subscribers towards cancellation.

Social commerce is rewriting the shopping journey for younger consumers, according to new research from Savvy.

As AI accelerates UX design, organisations must keep humans in the loop, write Wharton’s Scott Snyder and co-author Mike Welsh.

Despite years of digital transformation spending, many organisations continue to struggle with fragmented data, disconnected workflows, underperforming technology stacks and limited cross-functional alignment.

Many executive teams still struggle to determine which marketing investments genuinely contribute to profitable growth.

The familiar model of users typing a query, reviewing a list of links, and clicking through to websites is being replaced by an AI-powered experience that increasingly answers questions directly within Google itself.

Turn WhatsApp broadcasts into two-way shopping conversations that drive higher engagement, conversions, and repeat purchases automatically.