Starting a company is scary.

Some business models are inherently more attractive than others, yet investors and other stakeholders often don’t ask the obvious questions. Here’s a checklist that makes sure you are not one of them.

The best way to make sure you make the right choice is by a rapid process of elimination.

Aspiring entrepreneurs erroneously view a market as a function of a perceived problem without considering whether people would in fact be prepared to pay for the cost of solving that problem.

Running out of cash, out of customers, out of energy?

The COVID-19 pandemic has created a business environment that demands a different kind of leader to ensure organisations are able to adapt and thrive.

Prototypes are a great way to get customer feedback about elements of your proposed innovation before you have to invest a ton of resources in them. But there is a bit of science to how you draw the lessons a prototype can teach you.

They’ll give you honest feedback.

Business might seem to be governed by hard rules, but in truth it’s governed by relationships.

If an organisation is going to survive or thrive in a new status quo, the structure of the organisation needs to change.