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MARKETING
Is your app marketing strategy stuck in 2024?
The digital landscape evolves at breakneck speed, and yesterday’s app marketing tactics quickly become outdated.
MARKETING
5 ways deep learning can increase your conversion rates
Performance marketing teams using Deep Learning and AI-powered optimisation are seeing significant improvements in marketing conversion rates through greater campaign effectiveness.
MARKETING
Generative AI vs. Predictive AI
Understanding different types of AI is the key to successfully implementing AI into your workflow.
MARKETING
Top 7 list of Generative AI tools
At present, the narrative surrounding AI is a strange cocktail of both dark prophecies and unbridled optimism.
MARKETING
Everything you need to know about Google Topics API
The cookieless future is fast approaching. This decision by Google, sparked by very real privacy concerns, removes a key personalisation capability for advertisers: third-party cookies.
MARKETING
Tips for better online Food & Beverage marketing campaigns
The food and beverage industry has always been incredibly competitive. After all, food is important to all of us.
RETAILTECH
4 ways fashion is using AI this season
Fashion brands have always had to stay on the cutting edge of the latest trends. But now, the industry is incorporating technology. Just how is AI changing fashion?
OMNI-CHANNEL
Mastering omnichannel in fashion retail
In fashion, competition is fierce and building a seamless omnichannel strategy is a must.
MARKETING
Retargeting vs. Remarketing: Are they really the same?
So many people struggle with the definition of retargeting and remarketing because they’re actually very similar.
SALES
How to stay ahead in ecommerce
The ecommerce sector is incredibly competitive and for good reason.
MARKETING
How brands can use first-party cookies to reach customers
The cookieless future is fast approaching, and this means that brands need to rebuild their marketing strategies around alternatives to third-party cookies.
MARKETING
How will Deep Learning & AI transform the world?
We may still be a long way away from anything like the Replicants in Blade Runner, but AI and Deep Learning in particular are already transforming how we approach everything from cancer screenings to displaying ads.
MARKETING
Top 5 MarTech trends to watch for in 2023
Let’s take a dive into our top ten MarTech trends for 2023.
MARKETING
Will the cookieless future kill personalised ads?
The end of third-party tracking cookies is on the horizon, but it’s not as bad as you might think.
MARKETING
How to build a video marketing strategy
Trends in marketing, like the preferences and habits of Internet users, are changing at an incredibly dynamic pace.
MARKETING
5 simple ways to combat ad fatigue
Digital advertising comes with excellent conversion rates if done correctly. On the other hand, it is much easier to cross the line and annoy your audience.
MARKETING
How to get the best advertising effect on a small budget
Using specialised technology vendors can help a smaller company optimise digital advertising campaigns and compete with bigger rivals.
MARKETING
VCR and CPCV: How to use them for video ad effectiveness
AI-based techniques enable companies to present the right content, to the right audience and at the right moment.
MARKETING
How BMW tackles its dual branding and performance challenge
A globally-recognised brand like BMW is hugely valuable, yet the company still has to sell product to survive.
MARKETING
Why is video the future of digital advertising
What’s the future of video content and how to measure the effectiveness of video content?
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