Ecommerce Forum South Africa
+27 11 704 0937
Send us an email
Visit our website

Ecommerce Forum South Africa

It is the goal of the EFSA to increase awareness, confidence and capability of the ecommerce industry in Africa.

EFSA represents:

  • large and small eShop owners,
  • brick and mortar stores that are including ecommerce as part of their omnichannel strategy,
  • service providers (platforms, payments, logistics, delivery, consultants)
  • EFSA helps each of these stakeholders work cohesively with each other to enrich the overall ecommerce industry in Africa.

1. Trust:

  • Working with retailers to implement a trustmark.

2. Education:

  • Basic curriculum
  • Cooperation with educational institutions & trainers

3. Research:

  • Trends
  • Definitions
  • Usage by business & consumers
  • Attitudes towards

4. Regulation:

  • Data privacy (POPI)
  • Consumer protection (CPA, ECTA)
  • Cyber law
  • Tax
  • Expanding your business in Africa


“To drive the growth of ecommerce in Africa”

The EFSA will provide members with:

  • information about latest best practices, marketing, technology, and logistics;
  • promote good business practices via a governance code and a high profile seal (Trustmark);
  • provide expert guidance about regulatory issues such as the Davis Committee on Tax, CPA,
  • POPI and we will work with regulators to influence pragmatic interpretations;
  • stimulate education and training communications and services;
  • identify current key issues of concern to members and organize workshops to inform and agree on ways forward;
  • research: the Forum will develop a brief to produce definitive research relevant to member needs and which will become the accepted ecommerce reference source.


To drive the Growth of ecommerce in the RSA:

  • Looking at solutions for the greater industry;
  • Attracting a greater variety of merchants;
  • Championing ecommerce as a retail option.


  • Of the end consumer, and
  • To up-skill individuals in areas that are related to ecommerce


  • To be the representative voice of the sector;
  • To identify solutions to regulatory issues that face the industry.

In order to achieve these objectives the EFSA will:

  • Encourage research into the various aspects of ecommerce;
  • Create a Trustmark or some system to encourage consumer confidence;
  • Prepare a PR campaign that members can buy into, with 3 aims – to promote confidence with consumers; with potential merchants, and with government;
  • Forge relations with the payment systems & delivery operators