In today’s digital world, online marketplaces are redefining how businesses connect with customers. For artisans and small business owners, selling online isn’t just an option - it’s a necessity to unlock new revenue streams and expand their reach.
Moksi is a South African ecommerce platform designed to spotlight handmade goods and the artisans who create them. With a strong focus on authenticity and craftsmanship, Moksi connects creators with customers who appreciate quality, individuality, and the personal touch of handmade products.
The platform’s mission is clear: to empower small businesses by giving them the tools and visibility they need to succeed online, while fostering a vibrant community that values creativity.
Here’s how you can turn your passion for handmade goods into a thriving business with Moksi. Step 1: Joining the Moksi community
Follow these steps to set up your online shop:
- Sign up: Visit www.moksi.co.za and navigate to the “Join as a Creator” section. Fill out a short form to provide basic information about you and your craft.
- Personalise your shop: Upload your logo, banner and a biography for potential buyers to read more about you before they purchase.
- Load your products: Once active, you will have access to a dashboard where you can upload your products. You will be in full control of the images, pricing and more.
Step 2: Gaining insights for success
Selling handmade goods online requires more than just great products - it’s about understanding how to market them effectively. Moksi offers resources to help you grow:
- Educational content: Tutorials and blogs teach you the essentials of product uploads, SEO and customer engagement.
- Community collaboration: Network with fellow creators through Moksi’s community features, sharing tips and advice to improve your selling experience.
These tools empower you to present your brand in the best possible light and connect with your target audience.
Step 3: Showcasing your products
Your product listings are the heart of your shop, and making them stand out is crucial. Here’s how to create listings that capture attention:
- Write engaging descriptions: Share the story of your product - what inspired it, how it’s made, and what makes it special.
- Use good quality photos: High-quality, well-lit images allow customers to see every detail of your craftsmanship.
- Price wisely: Offer competitive prices while considering the value of your time and materials.
Keep your shop updated regularly to reflect stock changes or seasonal offerings, ensuring an optimal shopping experience for customers. Step 4: Boosting visibility through Moksi campaigns
Moksi goes beyond providing a marketplace by actively promoting creators through marketing initiatives. Here’s how you can benefit:
- Participate in curated campaigns: Moksi offers special marketing bundles that allows you to shine a little extra light on your products through on-site banners, Google Ads and Emails to their subscriber base.
- Utilise insights and analytics: Access data on customer visits and sales via your dashboard to refine your strategy and enhance your shop’s performance.
- Engage on social media: Moksi frequently features creators on its social channels, offering another avenue to connect with customers.