How to start selling with Amazon South Africa in 5 steps

Amazon’s expansion into South Africa marks the beginning of a new era for both local and international businesses, introducing much-needed competition to the local ecommerce landscape.

The ecommerce giant offers a platform where millions of customers can discover a vast selection of products. If you’re looking to tap into this marketplace, here’s a simple guide to get you started in just five steps.

Step 1: Choose a selling plan

Before anything else, decide on a selling plan that suits your business size and goals. Amazon South Africa offers two plans: Individual and Professional. Whether you’re looking to sell a single product or thousands, there’s a plan that fits your needs.

Step 2: Get your documents in order

Prepare the necessary documentation to verify your business. This includes an email address unique to, a chargeable credit/debit card, company registration number (if applicable), phone number, proof of identity, and proof of address.

Step 3: Create an Amazon seller account

Sign up for an Amazon seller account by visiting the Amazon Seller Central website. The process is straightforward and allows you to switch between selling plans if your business needs change.

Step 4: Add your products

List your products on You’ll need a Global Trade Item Number (GTIN) for each product, along with a unique SKU, product title, description, images, and relevant keywords to make your listings stand out.

Step 5: Grow your business

Once your products are listed, focus on expanding your selection, optimising prices with the Automate Pricing tool, and considering fulfillment options like Fulfilment by Amazon (FBA) or Amazon Easy Ship. Advertising and promotions can also drive more traffic to your listings.

Why sell with Amazon?

Selling with Amazon puts your products in front of hundreds of millions of customers globally. It’s not just about the numbers; it’s about the ease of doing business. With Fulfilment by Amazon, you can enjoy stress-free shipping, returns, and customer service. And if you’re a small, local business with innovative products, Amazon South Africa is keen to support your growth.

Before you start selling

To register, simply visit the Amazon Seller Central registration page. Don’t fret over choosing the wrong plan; you can always adjust later. And if you’re a small, local business, consider applying for additional support from Amazon.

How much does it cost?

Amazon’s standard selling fees are divided into selling plan fees and referral fees, providing access to a suite of tools and programs designed to help you succeed.

How to deliver products

Choose the shipping and fulfillment method that best fits your business model. Whether it’s FBA or the merchant-fulfilled network, Amazon has options to cater to your operational needs.

Become a successful seller

Expand your product range, use dynamic pricing, leverage Amazon’s fulfillment services, and keep an eye on your account health. With the right approach, you can join the ranks of successful sellers on Amazon South Africa.

Ready to start your selling journey with Amazon South Africa? Visit Amazon Seller Central to begin.

Republished with permission from IT News Africa
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