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WooCommerce and Pinterest announce strategic partnership

WooCommerce, an open source ecommerce platform, and Pinterest, a visual discovery engine and shopping discovery platform, have announced a strategic partnership featuring an exchange of services benefiting both companies and their users.

Built in partnership, the new, official Pinterest for WooCommerce extension available in the WooCommerce Marketplace allows mutual merchants to offer Pinterest shopping functionality directly from their Pinterest accounts.

The integration enables over 3 million WooCommerce sellers (BuiltWith, Q1 2022) to connect with Pinterest’s 400 million monthly users (Pinterest global analysis, Q4 2021). According to Pinterest data, 97% of the top searches on Pinterest are unbranded (Pinterest internal data, english searches, April 2020), which means browsers are within the discovery stage of their shopping journey. When they do purchase, Pinterest users spend two times more than people on other platforms.

WooCommerce merchants can create or connect a Pinterest for Business account and automatically sync their product catalogue, turning their products into browsable product Pins. By installing the Pinterest tag, users can measure conversions on their Pinterest ads and optimise these ads for shopping campaigns or retargeting.

“By partnering together we provide the best integrated Pinterest shopping experience possible for WooCommerce merchants to be on the cutting edge of social commerce,” said Aleksandra Bettin, Vice President of Business Development at WooCommerce. “WooCommerce is highly invested in our merchants' success. Merchants need the right options to reach the right audiences - this integration with Pinterest helps them do that.”

“WooCommerce is a critical partner to continue to grow our support for our Pinterest business community. Pinterest supports the entire shopping journey not just for Pinners, but for advertisers, merchants, and creators too. Our goal is to make it easier than ever for WooCommerce merchants to reach and convert Pinterest shoppers,” said Rachel Hardy, Head of Shopping Product Marketing at Pinterest.
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