Can anyone make use of Magento?

by O'Conner Smith: Senior Project Manager at Vectra Business Technologies.
The short answer is YES, most definitely. Any business small or large can make use of Magento, it is the most diverse and well-thought out ecommerce platform that can cater for practically any unique business rules and customer journeys while maintaining its integrity.

And here’s why:


  • The platform is highly scalable, facilitating multiple websites to be hosted on a single instance. This makes it extremely cost effective for companies looking to build websites for multiple brands or for multiple countries with varying business rules and requirements.
  • Magento’s framework is built for customisation and standardisation, making it possible to cater for nearly any requirement while making it developer agnostic - so any developer can further extend on the functionality already built.
  • “Out-of-the-box” functionality covers most, if not all basic and advanced ecommerce functionality. Including dynamic content, unique pricing structures, plug-n-play integration with Dotdigital, and PayPal.
Proven feasibility

  • Over 270 000 websites run Magento (Source: Magento)
  • Accounts for 12% of the ecommerce market compared to Shopify at 8% and Woocommerce at 18%. (Source: CloudWays)
  • Is the chosen platform by the #1 retailer on the Top 1000 Retailers list for the last 4 years. (Source: Magento)
  • Processes over $150 billion per year (Source: Magento)
  • Used by marketing leading brands such as: Nike, Ford, CocaCola, Liverpool, Landrover.
The real question you should be asking is whether Magento is the BEST fit for YOUR business.

We are always honest with our clients and play open cards from the start, afterall, time is short, and if you are reading this or engaging with us you want to be somewhere and you’re not there yet.

We believe there are five primary factors, in order of priority, that should be considered when choosing the ecommerce solution best suited to your company:

  1. The customer experience
  2. Potential to scale with your business (long term ecommerce strategy)
  3. Cost of ownership
  4. Level of automation (Integration with ERP, Payment Gateways and Shipping partners)
  5. Initial capital investment.

Magento, for lack of a better term, excels in 4 of the 5 factors mentioned above. As mentioned earlier and regularly proven, the world's leading brands rely on Magento to deliver an exceptional customer experience. Look and feel here is not the only variable to consider, but things such as robustness (able to handle multiple customers shopping simultaneously), customising the shopping journey such as checkout and account dashboard also contributes to this.

The potential to scale is critical to remain relevant as many businesses are shifting their focus from brick and mortar to online commerce, so you’ll want to have the tools and infrastructure in place to gradually or rapidly cater for this transition and ensure that you are not ‘held back’ by the technology you have invested in. Magento also allows multiple instances to run on a single platform, so expanding to other markets (countries, brands, and industries) does not require a whole new implementation.

Due to webhooks, it is possible to integrate with virtually any external system, allowing most operational functions such as catalog management, logistics and sales to be automated.

Considering Magento’s ability to scale easily and be automated, the cost of ownership over the long term can be reduced exponentially but requires a relative capital investment to get the ball rolling and the platform aligned with your businesses’ requirements.

“A Magento implementation can not be compared to a Shopify, Wordpress or Custom solution. It’s like comparing an excel spreadsheet to an ERP system, you can probably do it in excel but you shouldn’t.”

The key here is to find a good balance between all of these factors, given your requirements in regards to each, and this is where we deliver the most value to our clients. Our EDLC (Ecommerce Development Lifecycle) has been structured (and restructured many times over) to facilitate the development of a world class ecommerce platform that delivers an exceptional customer experience, and meets your requirements while minimising cost of ownership.

This is achieved due to the fact that Magento is built to be customised, making it a highly complex framework to work within, but makes up for it with substantial benefits:

  • A competent Magento developer can pick up where the last one left off, which eliminates the ‘key-man dependency’ companies so often encounter.
  • Custom development can be ported between platforms, allowing companies with multiple websites to distribute their cost of ownership among various brands and departments.
  • Magento has a substantial marketplace of premium extensions and applications allowing you to quickly adapt to new requirements, and customer journeys.

Magento is not for everyone, but for those businesses who see the value in ecommerce, and are willing to invest in a market leading platform, you will only benefit from your decision.

Useful resources:
Vectra Business Technologies is a software company focused on digital innovation in Retail. We specialise in point-of-sale and e-commerce solutions.
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