STARTUPS

Look for the Green Lantern in the crowd

by Alan Knott-Craig: Successful entrepreneur and best selling author.

Being an entrepreneur is all about selling. Selling is about winning the crowd.

How do you successfully sell to a crowd of strangers? To a community that is foreign to your own?

Find the Green Lantern.

Every community has a super man or woman. An influencer, someone to whom everyone looks for leadership. Marlon Parker* calls this person the Green Lantern.

Sometimes it’s a gangster, sometimes it’s a teacher, sometimes it’s a minister, sometimes it’s a nobody.

It doesn’t matter who it is. It only matters that you find that person and win her over.

Once she’s on your side, the rest of the community will follow.

The hard part is not winning her over. The hard part is finding her.

Find the Green Lantern.

* Marlon Parker is the hugely successful founder of www.RLabs.org

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Alan Knott-Craig is a highly successful entrepreneur and best selling author. He is based in South Africa and passionate about starting businesses in the telecoms, media and tech sector.

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