STARTUPS
Choose the right industry
by Alan Knott-Craig: Successful entrepreneur and best-selling author, chairman of HeroTel, a wireless broadband provider, and founder of Project Isizwe.
Roger Federer could have been a badminton player. Instead, he chose tennis.
If he’d become a badminton champion, chances are you wouldn’t have heard of him.
And he would have earned 10% of what he earned being a tennis champion.
Being a champion is not what made him famous and wealthy.
Choosing the right sport unlocked these doors.
The same goes for business.
Running a great business is not necessarily the path to financial success.
More important is the industry you choose.
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Alan Knott-Craig is a highly successful entrepreneur and best selling author. He is based in South Africa and passionate about starting businesses in the telecoms, media and tech sector.