If your competitor is better than you, run away
You will encounter competitors.
Companies trying to play on your turf.
That’s fine, you must deal with it.
Just pay attention to the reality of whether your competitor is better than you.
More money, more scale, more heft, more whatever.
If it bigger and stronger and likely to win, then stop wasting your time.
Find a game no one else is playing.
Alan Knott-Craig is a highly successful entrepreneur and best selling author. He is based in South Africa and passionate about starting businesses in the telecoms, media and tech sector.