Business is about people
Business might seem to be governed by hard rules, but in truth it’s governed by relationships.
People do business with people.
People are the constant, and most people only deal with people they like.
So make sure you’re liked.
At the very least make sure you’re not hated.
Otherwise no one will want to deal with you.
Alan Knott-Craig is a highly successful entrepreneur and best selling author. He is based in South Africa and passionate about starting businesses in the telecoms, media and tech sector.